Vaude fits right!
This is the core message launching Vaude’s new major shoe premiere and it’s backed by a specially devised custom-fitting shoe design. The company has brought together accumulated shoe-related expertise to build an expert team that now presents after a two year development period a distinctive footmapping concept unique on the market.
Vaude product manager Marco Lachner and his orthopaedic footwear team led by Andreas Bornmann and Torsten Schröder have designed innovative “shoe lasts” that are exactly anatomically formed and created in conjunction with various special features to optimally fit the entire foot. Vaude has also staffed the footwear sales department with Uwe Bertram, a veteran sales expert whose previous work was in field and key account sales in Nike’s “Footwear” segment.
With their new shoe program, to be unveiled this July during the OutDoor 2007 trade fair, Vaude is consequently further pursuing their brand strategy and so finalizing the last step towards their being a complete outfitter.