Arc’teryx Opens First Brand Store
On November 2, 2006 Arc’teryx hosted the grand opening of its first-ever Arc’teryx store located in Montreal, Quebec - in the city’s well-known Ste-Catherine Street shopping district.
The premier store will include the largest and most exclusive presentation of the Arc’teryx product line anywhere. “The Montreal store will be a showcase emphasizing the clean lines and colors of the signature Arc’teryx style”, says Larry Pluimer, Director of Consumer Sales.
Along with its custom-built stainless steel floor merchandisers, the store features interactive informational kiosks where consumers can learn about products and inventory availability by scanning a product barcode. The store also hosts a 40-foot wall displaying the entire Arc’teryx line of GORE-TEX products.
“We wanted to test a retail concept away from our home base in Vancouver”, says Pluimer. “But being a Canadian company, we also wanted our first store to be in Canada. Montreal seemed like a natural place to start; it has a large, active outdoor community and a high degree of appreciation for design and fashion” Pluimer adds.